Being innovative means moving beyond old habits and inventing something new. The Notchless tape dispenser achieves this with its unconventional design and awesome engineering making it instantly recognizable as a tape dispenser. The form is reminiscent of a small snail with the roll of tape apparently floating weightlessly inside. The roll is held in place by a clear module which can easily be removed when replacing the tape. Made of aluminum and plastic. Simple prototyping photos but cool nonetheless!