I love extension cords because they allow you to supply power to something that may not necessarily be close to a power source. But what I cant stand is the tangled mess they leave behind or the extra cord that you don’t use that just lies around! This cool invention nails both of those issues at one time! This is the Retractable Tape Cord. It can lay flat on the ground and is tangle free. This electrical extension cord allows users to pull out the desired length and lock it so that it won’t retract, just like a measuring tape! To pull back the cord all you have to do is press the button and it retracts back. The cord is made with a silicon polymer allowing the cord to lay totally flat which is nice so we don’t have to trip over it. The hidden plug feature makes it easy to carry in a bag. Really awesome product design that I am sure would be super helpful for people like me who hate the ‘pain in the butts’ of a regular extension cord!