October 27, 2011
MO is a flexible, affordable and sustainable combination of bike rental systems, local public transportation, and car sharing that aims to ease the tension of getting around in the city. Using a human-centered design approach, Mo would also mean less cars on the street, a quieter environment, less oversize roadways and more room for walking paths, improving the overall quality of life for everyone. Prototyping photos look awesome; great product design with this one!
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A variety of rentable bikes, cargo bikes, and cars can be accessed in seconds through Mo’s smartphone app that uses geo-location to encourage spontaneous usage of the mobility system even on the go. MO “members” can choose from a comprehensive, single-source range of vehicles as spontaneously as possible, no matter the situation.
