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Insight Through intensive design research and strategic evaluation, R&R gains insight into a client’s brand identity, consumer base, existing assets, and key market opportunities. Using this knowledge as a springboard for design, we ensure that every R&R recommendation fulfills the needs of both company and consumer.
Foresight We solve complex problems by creating a set of principles and practices that can be applied to the product. It combines data and trend analysis, pattern recognition, intuition, and imagination to envision desirable and sustainable paths of action. Inspiration, ideation, and implementation. Futurist Jamais Cascio described the future thinking process as: Asking the Question, Scanning the World, Mapping the Possibilities, and Asking the Next Question. It's an iterative process which helps you consider a range of possible, probable, and preferable outcomes. It's not predicting the future, but rather taking a structured approach to understanding the potential impacts of today's decisions and actions.